Through its Traffic Reduction Study, LA Metro is exploring if, where, and how in LA County a pilot program with affordable pricing to manage demand and investments in high-quality transportation options could reduce traffic and make it easier to get around. Topics that will be covered include the study background, progress to date, and how LA Metro is adjusting the study process and timeline to monitor and adapt to changing economic and traffic conditions brought on by Covid-19. The study is an initiative under Metro’s Vision 2028 strategic plan. This presentation will explore pricing as one pillar of a broader strategy to address traffic, the importance of integrating equity into the study process and why the potential benefits and burdens are significant.